UK Commercial Partner for Equestrian & Country Lifestyle Brands
What we do
Brand Management
Specialist sales agency partnering with premium brands to accelerate market growth. Combining strategic route-to-market planning with hands-on sales leadership, national & key account development and end-to-end B2B sales delivery, we turn commercial strategy into measurable results.
Commercial Consultancy
Commercial strategy for brands preparing for B2B success or entering the UK market, from first trade conversations and essential to a full launch plan and roll out.
Interim Commercial Roles
Experienced short-term cover for senior commercial roles, keeping momentum and continuity while you recruit, launch or restructure.
Delivering premium brands into the UK market
Insight Brand Partnerships Ltd is the link between brands and UK equestrian retailers. We bring a modern commercial approach to the traditional sales agency model, with a comprehensive, professional and fully consultative service that delivers consistent, sustainable growth for our partner brands in a fast-moving retail environment.
What clients say
“Before working with Jayne, I was totally overwhelmed by the numbers — pricing, margins, product planning — I didn’t really have a clear strategy or know where to start with B2B either.
Jayne broke everything down in a way that actually made sense. Her margin calculators, templates, and advice gave me so much more confidence in the decisions I was making. She helped me see the bigger picture, tighten up my product range, and put together a clear plan that’s already opened doors with some amazing retailers.
It’s been such a turning point for the business — I’ve learned more in a few months than I did in years of trial and error. Excited for what’s next with Jayne in our corner!”
Heather Barker
Barker’s Equestrian
“Jayne brings a deep understanding of customer needs and consistently aligns the right products to support their success. She is highly focused on driving sell-through, enhancing brand positioning, and delivering measurable results.
Her extensive product knowledge and industry expertise set her apart, and she approaches every opportunity with analytical precision and strong organisational skills. Jayne is known for her prompt, reliable communication and her ability to develop actionable business plans that drive success.
Agile and solution-focused, she navigates challenges with ease and leverages her broad network to bring in additional resources and connections when needed. Jayne is a true asset to any team or partner organisation. A pleasure to work with!”
Kelly Nicholls
Vice President Sales & Marketing, Equinavia
“Jayne has been contracted by Mountain Horse as a UK sales agent for several years, representing the brand to our retail customers.
First of all, she has a formidable energy that spreads through every group she works with. That energy is something you cannot put a price on; either you have it or you don’t, and Jayne has it in abundance. It means that every time you meet with her, you look forward to the meeting.
Secondly, she diligently performs every task given to her, usually going well beyond expectations. She also brings a level of commercial insight and strategic advice that goes over and above what the role requires.
In summary, we are extremely pleased to have her as a member of our team.”
Bertil Sjösvärd
Operations & Management, Mountain Horse
Discuss your requirements
Every brand’s route to the UK market is different. For brand partnership, consultancy or interim role enquiries, send us a message and we’ll be in touch shortly.
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