Commercial representation and strategic growth for premium equestrian and country lifestyle brands
Who we are
We are the link between brands and manufacturers and UK equestrian retailers. We bring a modern approach to the traditional sales agency model, providing a comprehensive, professional and fully consultative sales service to our retailer network. The result is consistent, sustainable growth for our partner brands in a fast-moving retail environment.
With over 16 years in senior commercial roles, five of them spent successfully managing the UK business of a global equestrian brand leader, Jayne has seen at first hand the scale and pace of change across UK equestrian retail, and the challenges and opportunities that change brings.
Jayne founded the business in August 2019 as Insight Equestrian, to deliver excellent, consistent results through genuine and effective commercial partnerships with brands and retailers alike. It now operates as Insight Brand Partnerships Ltd, working as the link between both sides with an emphasis on clear communication, forward planning and alignment on core objectives.
Why IBP?
We only partner with brands we truly believe in, and we take them to the UK market with real commitment.
We operate UK-wide in the premium equestrian sector.
We have the experience and expertise to manage our partner brands’ complete presence in the UK market. Brands keep a consistent message and protect their premium positioning, while our partner retailers benefit from well-managed brands in their market.
Alongside brand management, we offer commercial consultancy and interim senior commercial cover.
Get in touch
For brand partnership, consultancy or interim role enquiries, send us a message and we’ll be in touch shortly.
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